John Ferraro

Super Mario Maker campaign that I created with a partner in my Copy and Visualization class. I created the slogans, the majority of the copy, and the commercial idea and script. My partner handled the design.

I worked as an intern for Ken McGurn for Congress, a political campaign in Gainesville, Florida. I was originally working on two other campaigns in this area, until McGurn became the third candidate to run for office. I became one of the Campaign Literature Design interns, sketching out and designing the different logos before sending them to a graphic designer to be finished. I also made some ads for his social media campaign. 

This was the first political campaign I worked for. I drew up and designed Ed Emery's tri-fold brochure and palmcard. I helped to write most of the copy, as well as planning out how the brochure should be structured. I then sent my work to a graphic designer to finish it up.

Liz Touchton's campaign was a brief one, overall, as she tried to run for the same congressional seat after Ed Emery dropped out of the race. I drew up and designed her logo and that was then sent to a graphic designer. She dropped out of the race shortly after and I began working for Ken McGurn's campaign.

In my senior year, through FOX Sports University, I had the honor of working on a campaign for Exactech, Inc. via FOX Sports Collegiate Properties. Exactech is a joint reconstruction company located in Gainesville, Florida. I was part of the T2 student agency and the motto of our campaign was "Exceed Expectations." I was one of the copywriters who helped create this TV spot. 

A Smart Car campaign that I created with a partner in my Copy and Visualization class. My partner handled the design, while I focused on the copy and the conceptual ideas.

For my Copy and Visualization class, we did case studies on ad campaigns and commercials. This is my case study for OJ Simpson's famous Hertz ad. 

For my Copy and Visualization class, we did case studies on ad campaigns and commercials. This is one I did for a Michael Jackson Pepsi ad. 

Apple Music case study I created for a class. I handled both the copy and design. 

Dr. Pepper case study I created for a class. I handled both the copy and design. 

Geico case study I created for a class. I handled both the copy and design. 

Foot Locker case study I created for a class. I handled both the copy and design. 

Smirnoff case study I created for a class. I handled both the copy and design. 

Beats case study I created for a class. I handled both the copy and design.